Aasra Publishing was founded by Editor-in-Chief Pam Conlon-Sandhu in her home with her husband Kalwant Sandhu.

Pam is a self published author and is currently working on 3 additional works for publication in 2013.

The desire to help other authors to realize their dream of publishing original works grew from a fierce determination not to let any one editor squelch an authors' goal. When a fellow author told her of his frustrations with a large publishing firm, she decided to take her knowledge as a self published author and help other authors navigate the maze.